Where the facade bends
Sophie Czich
Architectural renders are highly realistic images, commonly used for advertisement, communication and marketing purposes. They are performative visuals, depicting places that yet have to exist. Happy human archetypes are pasted in the perfect house, in an ideal environment. At the core of this peculiar world-building, the narrative of hyper-perfection fashions a sleek paradise, propels capitalist norms and shapes our collective imagination of desirable lifestyles and cities, of potential futures.
In this work, I play with these “neither real nor imaginary” places. I have made a collage out of renders' fragments and reassembled a new space, stage for a journey through the backsides, absurdities and ruptures of such smooth surfaces.
11 July
Export as politics of everyday
8—11 July
Royal Academy of Art, The Hague: BB.102